Skip to main content
The Keyword
Russell Ketchum, Product Lead for Google Analytics

Russell Ketchum

Product Lead for Google Analytics

Russ Ketchum is a Director of Product Management and leads product management for Google Analytics. Russ started at Google as a Product Manager in ads in 2006 and has been part of the Google Analytics team since 2012. Here, he and his teams have led and launched some of the major innovations in the space including Google Analytics 4, the privacy-first next generation of digital measurement.

Featured story

Image of a laptop with the Google Analytics logo and lines connecting a green money symbol and a yellow light bulb symbol.

Turn insights into ROI with Google Analytics

Introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, new integrations and actionable reporting.

Read article

All the Latest

Let’s stay in touch. Get the latest news from Google in your inbox.

Subscribe