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Supporting India's Next Wave of Emerging Artists: Meet the YouTube Foundry Class of 2025

Supporting India's Next Wave of Emerging Artists: Meet the YouTube Foundry Class of 2025

YouTube Music

Emcee and producer Garv Taneja (Chaar Diwaari)

Big-stage singer and industry collaborator Pragati Nagpal

Tanishka Bahl's distinctive style blends contemporary pop, indie, and Indian influences

Authentic Creativity: Building a Unique Sound

At just 22, New Delhi emcee and producer Garv Taneja (Chaar Diwaari) is the architect of his own sound. He learned and mastered critical skills needed for his complex, experimental craft, from music production to video editing, directly through YouTube. Today, his tracks like 'Jhaag' and 'Thehra' are shining examples of his unique style: a bold fusion of Hip-Hop with gruff electronic samples and psychedelic dubstep. For Chaar Diwaari, authenticity is key.

His success demonstrates that for creativity to resonate - breaking language and geographic boundaries - it just has to be honest. YouTube can be the ultimate workshop for artists to give their ambition a solid foundation through learning new skills, experimenting and pushing the boundaries of creativity.

Chaar Diwaari quote

Community and Connection: A Launchpad for Global Fame

Pragati Nagpal’s journey began with strumming guitar during the lockdown, and YouTube became her first stage. This Gen-Z powerhouse moved from recording covers in her room to national fame with a sound that blends catchy pop hooks with youthful emotion. She found her career's catalyst when her music echoed with audiences on YouTube, forging a strong, direct community connection. That digital confidence has translated into big-stage success: high-profile hits like Pehla Nasha 2.0 with Armaan Malik, representing India at Cannes, and touring nationally with Himesh Reshammiya.

Now, through every new release and industry collaboration, Pragati continues to nurture a dedicated fandom as she takes the next big leap in her career: global fame.

Pragati Nagpal quote

Creative Freedom: The Foundation for a Sustainable Career

Tanishka Bahl spent her early years honing her skills, developing a distinctive style that blends contemporary pop, indie, and Indian influences. Nurtured by her mother’s soulful melodies, she honed her craft through formal training as she grew up. As her music resonated and audiences began connecting with her "person behind the screen" vlogs, she realised she could build a formidable presence on YouTube. Her commitment to sharing her whole, authentic journey—a path she continues with UR Debut—is the secret sauce to building a sustainable, long-term independent career.

Her commitment to sharing her whole, authentic journey, while experimenting with her craft and expression—is the secret sauce to building a sustainable, long-term career.

Tanishka Bahl quote