4 ways media and entertainment companies are using Gemini

Generative AI has created new ways for media and entertainment businesses to change their creative processes and captivate audiences worldwide. Gemini, our most capable family of AI models yet, is helping lead the charge, allowing teams to experiment with text, images, audio, video and more to push the boundaries of creativity. Here are four ways Gemini on Google Cloud is helping media and entertainment companies thrive with AI.

1. Adapting content and expanding audiences

Gemini's native multimodal and long-context capabilities help creators repurpose content for new mediums and audiences. For instance, Gemini can turn long-form content into shorter, diverse formats, opening up new revenue streams. And companies are already using Gemini to automate tasks like translation, transcription and dubbing to make content available to more people.

Others are using Gemini to help with captioning, reducing manual captioning times and costs. Formula E uses Gemini to condense two-hour race commentaries into two-minute podcasts in multiple languages, summarizing key race events, incorporating driver statistics and weaving in the season’s narrative.

2. Personalizing content discovery

Gemini powers AI-powered search, helping media and entertainment companies deliver personalized experiences on a new level. With Gemini, brands can more easily provide people with real-time recommendations tailored to their personal preferences and mood.

In addition, AI-powered search and recommendation experiences with Gemini can provide media and entertainment companies with valuable information about customers’ viewing habits, the devices they prefer and content performance. These companies can then better engage, grow and retain their audiences. After introducing AI-powered search, Starz viewers were 40% more likely to interact with content and 70% more likely to finish what they started.

3. Simplifying creative workflows

Using gen AI, media and entertainment companies are rethinking traditional, cumbersome workflows. Gemini’s multimodal capabilities are especially useful for assisting with repetitive, manual tasks that take time away from valuable creative work. Gemini can help optimize content libraries, extracting important metadata from videos, images, audio files or text. It can also use this information to improve — or even correct — existing titles and descriptions to make content easier to find and access.

With help from Gemini, FOX Sports automated the previously manual process of searching and tagging video content. Now, staff can instantly search its library of nearly 2 million videos and images using natural language, drastically reducing the time it takes to find specific footage and produce new content for global audiences.

4. Delivering customized marketing and advertising

Gemini is also helping to create and automate highly targeted marketing campaigns and personalized advertising content. With the ability to interpret multimodal content and connect it to different audience preferences and personas, Gemini can help create marketing campaigns that resonate and maximize engagement.

For example, advertising company WPP used Gemini to help with tasks like writing headlines and creating images for ad campaigns. Gemini incorporated guidelines, including colors, font and voice, along with past marketing campaigns, leading to ads that look and sound authentic to WPP.

To learn more about how Gemini is helping all sorts of companies become more creative and curious, visit our generative AI on Google Cloud website.