Women take center stage this March: sports, tech, music and more

Join us in going for three this March with March Madness, Women’s History Month and International Women’s Day. This year we’re recognizing women from various fields across our products — starting with Google TV and the NCAA Women’s Tournament.

This year, all eyes are on the women's tournament, and for good reason. Google Trends shows NCAA Division I Women's Basketball hit an all-time high last year, a trend powered by stars like Caitlin Clark and Paige Bueckers — the all time, most searched women of U.S. college basketball.

Starting March 16, when the women's bracket will be revealed, you can catch every thrilling play on Google TV with live NCAA tournament games. And Google TV can also help you catch up with recaps and highlights whenever you want. You can also check out a ton of live women’s sports programming on the For You page — from National Women's Soccer League (NWSL) live matches in the U.S. to Liga MX Femenil live matches in Mexico — available free with ads. Plus, keep an eye out for free WNBA games on the ION FAST channel when the season tips off later this year.

Here are five additional ways we are celebrating International Women's Day and Women's History Month:

1. Today’s Google Doodle celebrates International Women’s Day by highlighting historic breakthroughs and inventions by women in science, technology, engineering, and math.
2. Google Play has launched its Women’s History Month Hub that features curated collections of apps, games, and books that celebrate women and inspire growth.
3. YouTube Music is highlighting prominent female artists in the dance and electronic space, with playlists like Amapiano Essence, Dance Pop Bangers, Women of Electronic, and more. And when you visit YouTube’s accounts on social platforms, you’ll be able to see custom artwork by creator Emonee LaRussa throughout the month of March.
4. Google Cloud and Google Workspace are putting a spotlight on the remarkable achievements of women in cloud computing and business with the Celebrating Women in Cloud Technology & Business 2025 video series. This video series recognizes and elevates the professional achievements of women, capturing their expertise and offering meaningful advice to the next generation.
5. Google Meet partnered with our Women@Google Employee Resource Group to create a virtual background featuring the exquisite artwork of Manon Louart that embodies tranquility and wellbeing. Change your background by following these instructions.

This International Women’s Day, join us in celebrating the remarkable achievements of women across sports, technology, business, and beyond.