Powerful and proactive: Pixel 10 phones are here
Learn more about the new Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL phones announced today at Made by Google.
Made by Google 2025
Aug 20, 2025 · 14 articles
20 Aug, 2025
articles 14
Aug 20, 2025
14 articles
20 Aug, 2025
articles 14
At 2025’s Made by Google, you’ll see how the best of Google AI is making the Pixel portfolio more personalized and proactive than ever before.
2025 marks our 10th year building Pixel and we've truly come a long way. When we started out, our vision was simple but ambitious: to create a phone that showcased the best of Google, across hardware, software and AI. Looking at this new lineup, you can see the relentless work that defines the Pixel journey.
We've always believed that a phone should be more than just a tool. It should anticipate your needs and make your life easier. From the first integration of Google Assistant to the powerful on-device AI in our custom Tensor chips, we’ve always led with AI and shown how Google's powerful end-to-end tech stack can transform the mobile ecosystem. Our computational photography has set the industry standard, and we build devices that last – across hardware and software.
This year, the Pixel family of products — new phones, watches, earbuds and Qi2-compatible accessories — rely on the latest, cutting-edge Google AI. That includes Gemini, which is available across your devices and in the background whenever you need help. And on Pixel, it helps you accomplish daily tasks with ease and find new ways to get creative — all on a device that feels uniquely you.
When you think about your current relationship with technology, it likely feels reactive: You tell it what to do, you search for information, you open apps. If your devices better understood your intent, they could proactively suggest information when you need it, guide you to a better photo, guard you from spam and much more. These new Pixel and the latest Google AI aren't just giving you new features — they're shifting how technology works for you. Our vision is to do all this while keeping you, your device and your data secure.
Explore the posts below to learn more about all the launches, including when they’ll be available — and sign up for product updates on the Google Store.
